The Beginners Guide to Online Marketing

By | August 11, 2015

Creating a website is vital for business in the digital age, but is a daunting task if you do not know how to start or ensure that new customers see you. Online marketing is a completely different animal than in-person tactics, and must be approached with flexibility, creativity, and business savvy.

There are some basic steps to ensuring that you are marketing yourself well, which include:

Well-Designed Website

well designed websiteThe most powerful marketing tool that you have is the design of your website. If the flow is off or the content is poor, you will never be able to drum up customers or move up Google rankings, while you lose revenue.

You want to ensure that you have a clear call to action on you page, as well as effective and clear content that you update regularly. If you are not able to stay on top of this important step, consider hiring someone to ensure that you meet your business goals.

Search Engine Optimization (SEO)

search engine optimizationSEO is a phrase that you will hear everywhere because it encapsulates everything you need to do to improve your ranking with differing search engines.

This includes configuration settings that need to be applied to your web page (on page SEO) as well as strategies for use outside of your site (off page SEO).

While many people utilize SEO services to ensure that their ranking is high, you can also try your hand at it yourself. Think of two or three words or phrases that consumers may use when they are searching for products you carry, and then type those into the Google Keyword Tool. This will provide you with some similar results that Internet users have used, which you can then use on your webpage.

If you go this route, do not overdo it. When SEO started to become a popular strategy many businesses forced keywords into their articles and made them unintelligible. This no longer works in Google algorithms and is poor form.

Analyze Your Audience and Competitive Insights

google analyticsOnce you begin to utilize SEO techniques, you should track the way your audience responds to your content with Google Analytics or something similar.

To ensure that you are updating your SEO techniques to respond to algorithms and customer need, you must consistently analyze your data.

Researching the needs of your market audience as well as what information is useful to them will encourage higher levels of traffic as you tap into the consumer flow. Progressive SEO combines traditional marketing with technical and analytical marketing to ensure that the whole package is offered to the customer.

Relevant Titles and Meta-Descriptions

A page title is the largest factor for on-page SEO. For a primary term to rank highly in the search engine algorithm, it usually must be included in the title. While the meta-description will not help your ranking, it can include important keywords and encourage users to click your links.

title meta description

Interlinking Your Pages

interlinking articlesLinking to pages within your website does several things for your ranking.

A search engine spider will follow every link they find, so a website with multiple pages of internal links SEO content will be cached and updated (which increased your rating).

These internal links also encourage clients to stay on your page for longer as they read your articles.

Utilize Social Media

affilojetpack social mediaUsing social media could not be emphasized more for new marketers. Social media such as Facebook (Facebook – Affilojetpack Bonus), Twitter (Twitter – Affilojetpack) blogs, articles, etc. help you rank higher and can be used to link back to your website. Not only that, but your content has a better chance of going viral and attracting new customers the more linked in to social media you are.

You need to ensure that you are using social media regularly though (perhaps with automated posts regarding relevant content), responding to your comments and addressing any concerns. Infographics are a wonderful tool to use on social media, as they are easy to follow and easy to embed on multiple platforms.

Load Time

page load timeNot only is a slow load time liable to lose you customers who are not interested in waiting for your site to come up, it also brings you down in Google rankings when you have a slow upload time.

If your site is lagging, you should clear some unneeded back-end data (based on audience analyzation) to fix this problem.

While there is a lot of moving parts that must be taken into account to ensure that you are getting the traffic and revenue that you seek, if you take these steps one by one, you will succeed.

If you find that this process is too difficult, there are innumerable services that will bolster your website for you while you focus on providing the services that you are an expert in.

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