In a perfect world your site would be ranked number one in all the search engines for a ton of keywords driving traffic to your site like rush hour traffic. Unfortunately this isn’t the reality for everyone but this doesn’t mean you can’t get traffic or affiliate commissions.
What is Email Marketing?
A fantastic way to get visitors to your site or your affiliate links is through email marketing. Using click-worthy opt-ins, offering free reports, and so on you can get people to give you their email address and be put on your email list.
As you accumulate email addresses you build your list and if you haven’t already heard, “the money is in the list!”
Then you can email or use an autoresponder to send a mass email to a ton of people, giving them:
- Discounts on your affiliate products
- E-books or reports
- Invitations to webinars
- Links to your website
- And more!
Why Build Your List?
The first and foremost advantage of using email marketing is that you don’t have to rely on search engines and SEO techniques to drive traffic to your website to make money online. Email marketing is a relatively less time consuming process and it is easier to convert customers and ensure repeat sales.
Benefits of Email Marketing
This method is less expensive compared to other forms of marketing, helps to increase brand awareness, builds trust with your audience, enables you to target your lists, and is relatively easy to share and track. It is a push button source of traffic and provides the best return on your investment.
What is an Email Autoresponder Software?
An autoresponder is an online marketing tool that provides customizable opt-in forms, email templates, and allows you to set up automated emails to send to your lists.
It takes the information provided by your visitors when they sign up, so each email is personalized to the members of your list as if you were sending them a personal email.
It also gives you information on who opened your email, how many times, and if they clicked through to your link.
You can set up who you want the emails to go to, the time you want them sent out, and depending on the service you pick there are so many different features to choose from.
This software saves you a significant amount of time, gives you a ton of data, allows you to target your marketing, and if done properly helps build your list and authority in your brand.
Best Email Marketing Software
When it comes to buying email-marketing software, everyone’s preferences differ. Some of the factors you will want to consider include the features available, number of subscribers, and the cost per month.
The leaders that offer great features are Aweber, GetResponse, Mailchimp and Fluttermail. Many offer free trials so take advantage of this and play around with the tools to see which is best for you.
- Aweber: With a delivery rate of 99.4 percent Aweber is at the #1 spot. Their monthly fee starts from $19 for up to 500 subscribers.
- GetResponse: With a delivery rate of 94 percent and a monthly fee of $15 for up to 1000 subscribers is the next best email marketing software as of now.
- Mailchimp: This software allows you to send up to 12,000 mails for free every month, if you have less than 2000 subscribers.
- Fluttermail: Charges a fee of $17 for up to 1000 subscribers.
Why Content Matters
If you send out junk emails, you’re going to lose subscribers fast. Often, the biggest challenge email marketers face is creating high quality content for their emails.
Mark Ling’s AffiloJetpack 2.0 can be of great help in this regard. Beyond the great info on email marketing in the course to really help build your list, it provides you with e-books in a ton of niches to give away in your opt-in to get people to sign up for your list.
Not only that but you get more than 75 well-crafted emails and 20 high quality hard sell emails that are designed to convert, which is really great for your affiliate sales. You also get guidelines to help you write quality content to keep readers on your page or reading your email and clicking through to your links. Affiliate marketing has never been easier to get started.
Email Marketing Tips
Most newbies to this type of marketing are afraid to email their list. Don’t be! If you do not send mails, you will never have a business.
The leads you generate are the hottest at the time of signing up and for a few days afterwards. So get emailing but make sure it’s quality content.
Something else that’s important is that you should not sell your products or services every time you email your list. Provide value to your email subscribers, build trust and engage in a mutually beneficial relationship. Only then will they will buy your product or service in the future.
Keep testing the effect of the actions you take. Based on the results you achieve, tweak your strategies by sending emails at different times of the day, varying the subject lines and providing useful content. Finally, send an email only if you have something to communicate.